
Twelve real static ads for coaches, e-commerce, clinics and B2B brands, each broken down: the hook, the proof, the offer and what you can copy.
13 min read →
Most weak static ads are missing one of seven parts. Here is each part with real ads, plus a ten minute way to fix a weak ad.
11 min read →
What the studies say, where they disagree, and how to decide between static and video ads for your budget and your business.
9 min read →
A static ad is one still image that sells. Learn what static ads are, the 8 main types, where they run, and how to start, with real examples.
9 min read →
Learn how to design a static ad in 8 simple steps: the headline, picture, size, fonts, colors, layout, proof and button, with real ad examples.
7 min read →
Free ad makers, AI generators or a designer? See what each one does well, where it falls short, and how to pick the right one for your static ads.
7 min read →
An honest look at AdCreative.ai: what it does, current pricing, where it helps, where a designer wins, and the best alternatives to try.
7 min read →
Meta Advantage+ creative can resize, rewrite and restyle your static ads. See each setting in plain words and what to turn on, test or switch off.
8 min read →
Two ads a month is too few and 50 a week is too many for most brands. Here is a simple plan by budget, with real data on how many ads actually win.
10 min read →
People click your ad but nobody buys. Most of the time the ad and the page are telling two different stories. Here is how to find the leak and fix it.
10 min read →
Expensive registrations and empty Zoom rooms? Here is what a normal cost per registration looks like right now, and how I build webinar ads that bring in people who show up.
10 min read →
From $10 gigs to $3,000 retainers, prices are all over the place. Here is what a static ad designer really costs, what to look for, and how to test one before you commit.
10 min read →What is working in static ads and YouTube thumbnails right now: angles, hooks, and breakdowns from the work I ship.
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