Notes from the studio.

Frameworks, breakdowns and patterns from the static ads I make every week. No fluff.

Dark cover with the title Static ad examples and a row of real static ads
ExamplesNov 1, 2026

Static Ads: 12 Real Examples Broken Down by Industry

Twelve real static ads for coaches, e-commerce, clinics and B2B brands, each broken down: the hook, the proof, the offer and what you can copy.

13 min read →
Dark cover with the title Anatomy of a static ad and a labeled ad diagram
DesignNov 1, 2026

The Anatomy of a Static Ad: 7 Parts That Make It Sell

Most weak static ads are missing one of seven parts. Here is each part with real ads, plus a ten minute way to fix a weak ad.

11 min read →
Dark cover with the title Static vs video ads and two ad cards facing each other
StrategyNov 1, 2026

Static vs Video Ads: Which Should You Run First?

What the studies say, where they disagree, and how to decide between static and video ads for your budget and your business.

9 min read →
Dark cover with the title What is a static ad and three real static ad examples
BasicsNov 1, 2026

What Is a Static Ad? Meaning, Types and Examples

A static ad is one still image that sells. Learn what static ads are, the 8 main types, where they run, and how to start, with real examples.

9 min read →
Dark cover with the title How to design a static ad and an ad with numbered design steps
DesignNov 1, 2026

How to Design a Static Ad: A Simple Step-by-Step Guide

Learn how to design a static ad in 8 simple steps: the headline, picture, size, fonts, colors, layout, proof and button, with real ad examples.

7 min read →
Dark cover with the title Static ad makers vs a designer and two ads side by side
ToolsNov 1, 2026

Static Ad Makers and Generators: Free Tools vs a Designer

Free ad makers, AI generators or a designer? See what each one does well, where it falls short, and how to pick the right one for your static ads.

7 min read →
Dark cover with the title AdCreative.ai review and alternatives and an AI ad next to a designer ad
ToolsNov 1, 2026

AdCreative.ai Review, Pricing and Alternatives (2026)

An honest look at AdCreative.ai: what it does, current pricing, where it helps, where a designer wins, and the best alternatives to try.

7 min read →
Dark cover with the title Meta Advantage plus creative for static ads and on and off switches
Meta AdsNov 1, 2026

Meta Advantage+ Creative for Static Ads: What to Turn On and Off

Meta Advantage+ creative can resize, rewrite and restyle your static ads. See each setting in plain words and what to turn on, test or switch off.

8 min read →
Illustration of a grid of twelve ad tests with one winner, with the title: How many ads to test a week.
TestingOct 31, 2026

How Many Ad Creatives Should You Test Per Week? A Plan by Budget

Two ads a month is too few and 50 a week is too many for most brands. Here is a simple plan by budget, with real data on how many ads actually win.

10 min read →
Illustration of a funnel from clicks to page views, add to cart and sales, with the title: High CTR, zero sales?
StrategyOct 31, 2026

High CTR but No Sales on Meta Ads? Here Is What to Check

People click your ad but nobody buys. Most of the time the ad and the page are telling two different stories. Here is how to find the leak and fix it.

10 min read →
Illustration of a live webinar window with attendees and a save seat button, with the title: Webinar ads for coaches.
WebinarsOct 31, 2026

Webinar Ads for Coaches: What a Good Cost per Registration Looks Like

Expensive registrations and empty Zoom rooms? Here is what a normal cost per registration looks like right now, and how I build webinar ads that bring in people who show up.

10 min read →
Illustration of a static ad designer profile card with typical prices, with the title: Hiring a static ad designer?
HiringOct 31, 2026

How to Hire a Static Ad Designer (and What It Costs in 2026)

From $10 gigs to $3,000 retainers, prices are all over the place. Here is what a static ad designer really costs, what to look for, and how to test one before you commit.

10 min read →

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What is working in static ads and YouTube thumbnails right now: angles, hooks, and breakdowns from the work I ship.

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