Free stuff, no strings.

Swipe files, checklists and templates I use on real projects. New ones go to the newsletter first.

Coming soon

Static ad swipe file

A collection of static ads that work, sorted by angle, with notes on why.

Coming soon

Hook bank

Opening lines and headlines to start your next batch of ads.

Coming soon

Thumbnail checklist

The checks I run on every thumbnail before it goes live.

One useful email every week.

What is working in static ads and YouTube thumbnails right now: angles, hooks, and breakdowns from the work I ship.

No fluff. No recycled threads. Just one email a week you will actually open.

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