Work by category
Ads sorted by category, so you can jump to the ones closest to your brand.
Behind the design
A different ad each visit, broken down. Hover or tap the dots to see why each part is there.
Hook
"Dandruff stands no chance." Big, bold and about the problem, so the right person stops scrolling in one second.
Product
The bottle is large and clear, so people know exactly what they are buying before they read anything.
Benefits
Three short benefits with icons. Easy to scan: it hits the cause, reduces flakes and calms the itch.
Guarantee
The 30-day guarantee removes the last doubt, right where the eye ends.
Reviews
Real feedback from the teams I design for, straight from their Slack. Tap any screenshot to read it bigger.
How it works
What happens after you book a call.
- 1
Audience and angle research
I audit your offer, funnel, current creatives and competitor ads. I map buyer psychology, so every ad speaks to the right person at the right moment.
- 2
Angle map and hook selection
I pick the 3 to 5 angles most likely to convert and pair them with scroll-stopping hooks. You approve the direction before any design starts.
- 3
Creative direction and production
Every visual is built against the brief, not a moodboard. Strategy drives the layout, copy and format.
- 4
Launch and test
Ads go live. I flag what to watch and what the numbers should tell you, before results come in.
- 5
Iterate and scale
Winners get pushed. Losers get cut. The next batch gets a smarter brief. Then we repeat.
Questions
What most people ask before booking.
What is the difference between a creative strategist and a designer?
A designer waits for a brief. A creative strategist builds the brief: researching the audience, finding the angles, writing the hooks, then designing to match. I do both.
How fast do you deliver?
First batch in 5 to 7 days once the angle map is approved. Retainer clients get a fresh batch every week, on schedule.
What niches do you work with?
Direct-response brands running paid social: coaches, course creators, info-product businesses, e-commerce brands and agencies. If you are running or planning Meta or TikTok ads, we can probably work together.
Do you write the copy too?
Yes. Copy and design come from the same strategy. I write the headline, hook and body copy, then design around it.
How many revisions do I get?
Two rounds per batch. In practice, most clients use one, because the angle is approved before design starts.
What do you need from me to get started?
Your offer, your audience, your funnel setup and any ads you have already run. The more context upfront, the stronger the first batch.
Do you work with agencies or media buyers?
Yes. I slot in as the creative strategy layer. They handle the spend. I handle what gets made and why.
How do I get started?
Book a 30-minute call. We will talk about your offer, what is running now and whether we are a fit.